By working with clients across industries, marketing strategies help companies with their core goals to increase sales and increase their customer base. Marketing strategists work regularly during business hours, but are subject to the pressure of tight deadlines and schedules. They work in an ever-changing industry, so marketing strategies need to be flexible and adaptable quickly. Analytical candidates with creative minds, critical thinking skills, and project management skills are generally sought after by employers. A degree, technology proficiency, and social media knowledge are also critical to success in this position.
Marketing Strategist Duties and Responsibilities
Regardless of which industry the customer works in, marketing strategists use joint short- and long-term marketing activities to promote their product or service and to acquire and retain customers. Based on a job analysis, here are some of the most common activities related to this position:
Data analysis
Data from surveys of population groups, financial trends, and various advertising methods are used by marketing strategists to determine the best way to promote a customer's product or service.
Research
Marketing strategists research the products assigned to the market and the target audience to help formulate the marketing plan or strategy.
Design of advertising materials
In collaboration with a team, marketing strategists develop promotional materials such as social media ads, billboards and advertisements to increase the company's visibility.
Budget creation and management
Customers have different marketing and advertising budgets. Marketing strategies create a budget that meets each client's needs at the start of the project and monitors it throughout the process to make sure they are satisfied.
Develop digital campaigns
Marketing strategists are developing social media platform campaigns to increase internet traffic and build a strong, long-term online presence.
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